Why Buy or Sell a Business in a Down Economy?
Trying to buy a business right now is somewhat like bidding in an auction on the Internet. You might win the bid but you are rarely sure you paid a fair price. You are more likely to have “buyer’s remorse” because there is too much volatility. You worry that tomorrow the item you bought today may sell for much less. And, it may.
But the sage advice is to buy when the market is down. You are told you will get a better price, a steal. This is very short sighted. A good seller is not looking for a buyer who wants a steal. A good seller is looking for a buyer who wants a profitable deal.
So to buy well in this down economy, to buy from a good seller, look for well-run companies with bright futures and limited risk of early obsolescence. Look for a company run by a family whose senior partner wants to retire.
Regard and respect that the senior partner may well have his or her entire retirement plan tied up in the valuation of the company. Do your homework, do the due diligence, come to a realistic valuation of the assets, offer a fair price. Don’t haggle, be fair.
When the seller sees that you respect their business and that you want to continue to grow it with economies-of-scale and good management, they will be open to what I think is the sensible approach to buying and selling in this down economy.
Agree together with the seller on a small down payment and an earn-out of the fair price of the assets. Keep the earn-out tied to the continued success of the business. Keep the seller available and interested in the ongoing success of the business. Stage the payout over 5 to 7 years.
Structure the deal to allow an early pay-off of the seller if you hit the ball out of the park in the next few years.
Now is the time to buy businesses using the principles of fair pricing, small down, short earn-out and respect for all.
There are sellers who need to sell and there are younger buyers who want to buy. What a wonderful time to hand the baton from one generation to the other. Just don’t try to rip-off Grandpa. If you start off with ill-gotten gains, you usually end up with well-earned losses.
Isn’t this a wonderful place to live! You are free to succeed.
Brenda

